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The inception for Genus was realizing that continuing to contemplate the cost of failure before ever stepping onto the field or into the stream is unacceptable. The Genus alternative?

Research, Respond, and Remediate. 

This quote, to which many attribute to Theodore Roosevelt, became a challenge. Written onto white boards in the field, repeated countless times it became a idea, then a core principal. We have made it here, today, and will continue forward simply trying to do the right thing. 

Genus is an idea continually coming into focus, centered around open-source information where individuals can connect and grow together. We at Genus believe that Environmental Sustainability belongs to everyone, and we all have a role to play. 

"In a moment of decision, the best thing you can do is the right thing, the next best thing is the wrong this, and the worst thing you can do is nothing."


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